Developing a Data Protection Strategy: Don’t miss Brian’s presentation on the importance of protecting your data to minimize the risk of being breached.  A key element of any direct marketer’s Data Protection program is Payment Card Industry (PCI) compliance. The PCI Data Security Standard (DSS) can provide a foundation for protecting your sensitive data. The PCI DSS is a multifaceted security standard that includes security management, policies, procedures, network architecture, software design and other critical protective measures.

Brian Grafsgaard, PgMP, PMP, the Director of Professional Services at QBS, a Minnetonka, Minnesota-based compliance and security strategy firm will be presenting. Brian will explain how the PCI Data Security Standard can be right-sized to your organization and leveraged to define an overall data protection strategy. He will provide examples of how organizations can balance risk versus cost to achieve compliance and apply technologies like tokenization to minimize scope and risk. 

No direct marketing organization can afford to ignore the importance of protecting your customer’s sensitive data! See more on the MDMA website.